Choosing Your Membership Web Site Software
If you've decided to tackle the challenge of
running your own membership site, the first thing you're going to
have to do, after you've actually designed your site, is find some
membership web site software to actually get your site up and
running. In this article, we're going to give you some things to
think about when trying to make this decision. Hopefully, after
reading this, you'll have a pretty good idea of what direction you
want to go in.
The first thing you need to know is that not all
membership web site software is the same. Some are very basic and
will only handle the bare minimum of things and others are so
complex that you literally need a degree in advanced physics to
understand how they work. Which one you choose is going to largely
depend on your specific needs. But there are some basic things that
you are going to want.
For one thing, you are going to need software
that has the ability to take payments and register users. Now, you
could just throw a PayPal button up there and process the payments
that way, manually keeping track of your members and locking people
out if their subscription lapses. Honestly, as your membership
grows, you probably don't want to do this. Most membership web site
software will handle this part easily.
Another thing you are going to want in your
membership web site software is the ability to run reports. It will
be nice to know how many members you have. It will also be nice to
have reports that show you any unauthorized access to your site. To
do this, you will need software that allows you to protect certain
directories. Most of the better ones will do this.
Another thing that you are going to want in your
membership web site software is the ability to add as many payment
processors as you want. Some people may not have access to a PayPal
account or have a credit card. By having software that allows you
to add any payment processors you want to be able to accept
payments from, this increases the potential membership of your
site.
As we move up to more advanced applications, you
are going to want to run an affiliate program to be able to get
more members through your existing members promoting the site. This
is where you really have to do some shopping around. Most of the
basic membership software that's out there doesn't have very
powerful affiliate program capability. To get this functionality at
a level where you can really run a great affiliate program, you're
going to have to turn to the more expensive applications.
These few things are only the tip of the
iceberg. You're also going to want to be able to manually manage
accounts, send emails to members, be able to put up a message board
or forum and a number of other things that are just nice to have.
As I said at the beginning, what you get will be greatly influenced
by what you want your software to be able to do. So shop around.
Most of the better software out there will have complete
specifications that you can read before purchasing. This way you
can make an informed decision on the software that you ultimately
get.
To YOUR Success
|