Email Marketing Statistics
I don't know why, but people love statistics.
Most don't do a darn thing with them, but people love statistics.
Do YOU love statistics? Well, if you do and you're into email
marketing or interested in getting into email marketing, these
statistics may surprise you, or not. Hopefully, you'll find them
useful and give you some idea of whether or not it's going to be
worth running that brand new email campaign of yours.
Okay, here's a great statistic and a question
that I get asked a lot. What's the best day of the week to send out
your email campaign? Well, I was going to say Tuesday, based on my
own level of success with Tuesday mailings, and when I looked it
up, sure enough, Tuesday was the top day of the week with 25.4% of
emails sent on Tuesday getting opened. Tuesday is closely followed
by Wednesday and then Thursday. The worst days of the week are
Saturday and Sunday, both under 1%. I kind of knew that too.
What about the best time to send emails? Well,
it seems that this would be either early in the morning or late in
the evening. Most likely this is because early in the morning
people are just getting into work and the first thing they do is
check their email. The evening reason is probably because most
people are getting home from work and again, are checking their
email. Logical, right? See, you don't really need statistics. Just
a logical mind.
To further back up the stats above, do you know
that almost 75% of all emails delivered get opened between 6 AM and
6 PM. Just goes to show you that once people are home and done with
dinner, they're done with the computer. It's American Idol and
Dancing With The Stars. So, if you're thinking of running an email
marketing campaign, send your emails out early.
Here's a stat that a lot of people are
interested in. What percent of your emails do you think get
delivered and does it matter which ISP it is? Well, the answer to
the second part of that question is that it most certainly DOES
matter. Many ISPs are notorious for blocking emails, no matter how
clean they are. For example, while Compuserve only blocks 11.8% of
all emails coming in, which is the best, Excite blocks, hold onto
your hat, 50.7% of all emails coming in. So, if you have an Excite
account, forget about getting many of the emails that you're
looking for.
This is a stat that may surprise you with all
the spam flying around. Did you know that 95% of all emails
delivered are can spam compliant? I find that odd since Excite
blocks 50.7% of your email and even Compuserve, which is the best,
still blocks 11.8% of your email. So a lot of email that isn't
really spam is not making it through.
I could go on, but I think that's enough for
now. Did you find those statistics interesting? Will they help you
with your email marketing? I hope so. As for myself, I just send
the mail and hope for the best.
To YOUR Success
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