Google - King Of Pay Per Click

You know that a company has a corner on the market when people refer to pay per click advertising as Adwords campaigns. This is a testimony to the Google empire. But make no mistake about it. Google Adwords may be the biggest game in town but they're not the only game in town. And unless they start easing up on advertisers, there is a good chance that Google may very well be knocked off their thrown. This article is going to point out the problems with Google Adwords that may very well lead to their downfall.

As what usually happens when a company gets big is that they get too big for their own good and think that they can do and get away with just about anything. That may hold true for a while, but anybody who thinks that a giant can't be knocked off its thrown, better take a look at what happened to AT&T and IBM. They are both no longer the monopoly that they once were. And in the case of IBM, they're not even number 1 anymore.

The first problem with Google pay per click that is really getting advertisers annoyed is their rule that you can no longer send customers to a sales page that isn't yours. Well, you could, but you won't get very far. Turns out that they really penalize you heavily if all you're doing is sending people to a landing page of somebody else's product as an affiliate. The reason, they say, is because when they allowed this, customers would click on ads and each one would take them to the same page. This was ticking off customers so Google had to put a clamp on landing pages for affiliate products. This has driven costs for some keywords through the roof.

Another problem with Google is how strictly they hold you to the targeting of keywords and the pages they apply to. It is quite understandable if you are targeting keywords that don't at all apply to the pages you are sending customers to, but when Google thinks that a keyword maybe only slightly applies, they're going to hammer you almost as hard as if the keyword didn't apply at all. Take a look at some of your campaigns and check out the keywords that you "thought" were perfectly acceptable. Many of them are now costing 10 to 100 times what your other keywords are costing.

And finally, let's be honest, Google is not all that easy to use and master. That's the reason why there are so many books written on the subject. It takes an awful lot of study to get Google pay per click to work efficiently. Many people simply don't have that kind of time and ultimately give up on their Google campaigns, especially after they've been slapped. That's a term used to apply to the act of turning your keyword costs into yesterday's filet mignon.

As more and more people get fed up with Google because of high click costs, they will slowly turn to the other engines like Yahoo and MSN. After a while, Google will realize that they're not the only game in town.

At least we can hope.

To YOUR Success