Marketing Blunders - Email Accounts

In this installment of marketing blunders, we're going to concentrate on another big area where people just don't get it. I am talking about your email accounts; how to pick one and what to do with it after you have. This article will hopefully keep you from making some of the biggest mistakes that new Internet marketers make when deciding on an email account.

In an earlier installment I talked about how getting free web hosting was just the worst thing you can do. Well, getting a free email account is pretty much just as bad. There are a number of reasons why you don't want to get a free email account. We'll cover them here.

The first is identity. Just like with a free web hosting account, the last thing you want is some email from AOL or Hotmail or Yahoo or wherever. You want to get your own domain so that you can have your own identity. Now some people have very uncommon names so they can maybe get a Hotmail account with their name, but what does John Smith do? Most likely his name is long gone. Settling is just not an option. But, if you got your own domain name, then you could be johnsmith@yourdomain.com and you wouldn't have to worry about somebody else having it. You now have your own identity, which is critical to establishing an online presence.

But establishing an identity is not the only reason why you don't want to get a free email account. The biggest problem with these free email accounts is that they usually come with a ton of restrictions, not the least of which is spam restrictions. I'm not talking about the email you send. I'm talking about the email that you receive from others. Most free email accounts have spam filters piled on so heavy that you're missing a good percentage of your email. This is not good for business. Imagine a customer tries to get through to you with questions about your business and you never get his email. Guess what that is? It's called a lost sale. Free email accounts have been responsible for most lost sales that just about any other reason.

Now, let's get to the issue of what people do with their email. Now I am talking about spam. I don't care what others have said to you. I don't care if they tell you that by emailing millions of people you can make a lot of money. I don't tell you that if you get some private server in China somewhere that you can actually get away with this. If you are caught spamming, two things are going to happen. The first thing is that you are going to lose your Internet access. Your ISP will yank that away from you so fast it'll make your head spin. the second thing that will happen is that you will be forever known as a spammer and people will lose all respect for you. When that happens, you can kiss your Internet marketing career goodbye.

Get yourself a professional email account and respect that email account when you get it.

You'll thank me for it.

To YOUR Success