Marketing Blunders - The Biggest One

In this last of our series on marketing blunders, I am going to go over the absolute biggest marketing blunder of all. As a matter of fact, it's so big that I am not even going to tell you what it is until the very end of this article. Yeah, I know, I'm a real tease. Well, don't worry, you're going to love this story and the payoff is going to be a big one. I promise you that. As a matter of fact, you might even get a big laugh out of this one, though it is far from funny. Hopefully, after reading this article, this is one blunder you will NEVER make.

A friend of mine came over one day and told me that he wanted to start a business on the Internet. I asked him what it was that he wanted to do and he told me. I told him I thought that sounded interesting. Certainly it was different. Anyway, he asked me for some help, not advice, but help. I asked him what he wanted and he told me he needed technical help putting together a site. I told him that he'd be better off going to a professional, so he did.

Anyway, he went to work. He hired a web designer, a graphics artist, a copy writer, and got just about every tool he could think of. He created his product, got his site and everything together and decided he was ready to start promoting his new product. Honestly, he did a great job on putting everything together. Then it came time to figure out what advertising he was going to use. He decided on Adwords because at the time, it was still very effective and very cheap.

Well, he launched his Adwords campaign and started to track his impressions and clicks. Unfortunately, he wasn't getting either of them. He waited a day and called me. I told him that sometimes it takes Google a while to bring you traffic. He said okay and went back to tracking. Well, a few days later he still didn't have any impressions, let alone clicks. I found that to be very odd. So I asked him if he had researched his keywords to see that they even had any monthly searches. He didn't answer right away.

I told him to give me his list of keywords and let me do some research for him. Sure enough, it was just as I suspected. The keywords he was using, which were perfectly matched to his product, had no searches. The problem was simple. There was no demand for what he was selling. Nobody was even thinking of looking for this thing. So I asked him if he had done target market research. You can probably guess the answer.

Whatever it is that you decide to do, and I don't care what it is, you MUST first research to see if anybody will even care about what you are selling. If there is no market, it doesn't matter how great the product is. Nobody is going to buy it. Yes, this is the number one blunder that most marketers first starting out make. They don't do market research.

My friend learned his lesson after this one. Hopefully, you learned it before it was too late.

To YOUR Success