Premium Domain Names

Everybody is talking about getting their hands on a premium domain name like they were talking about buying a Cadillac at a used car lot. Makes me wonder if they even have a clue what a premium domain name even was. And then I got to thinking. What is it that makes a domain name a premium domain name? Certainly it can't have much to do with the name itself. I've seen some stupid domain names that are considered premium domain names. So, I did a little digging. Actually, I did a lot of digging. For those of you who are really curious as to what determines if a domain name is a premium name or not, this article should provide some interested answers.

Okay, first let me give you the "technical" definition of what a premium domain name is and then I'll explain to you what this really means in the cold cruel world that we live in. A premium domain name is one that has already been registered and is now up for sale, usually in an auction to the highest bidder. Sounds pretty simple, wouldn't you say? But the reality of trying to get one of these gold mines is a different story altogether.

The first order of business is to explain how a domain name gets to be a premium domain name to begin with. Well, that's actually pretty simple. Somebody buys a domain, puts a site up on it, builds traffic, gets a high PR and search engine ranking and then decides that they're going to sell it and make a killing. How much of a killing depends on several factors.

The first factor is how much work they've put into the domain. If it's a very popular site, that's going to greatly affect the value of the domain itself. Some people make a living at this by simply creating killer sites and selling them at auction. They figure that it's less work than having to maintain the site forever.

The second factor is who the person is putting the domain up for auction. If somebody like the Rich Jerk puts up a domain name, like he did once on Ebay that sold for $500,000, you can bet your eye tooth that the domain is going to sell for a pretty penny, assuming that he lets the cat out of the bag that it's his domain. Some people would rather fly under the radar.

The last factor is how much in demand that domain name is going to be. If you're selling a domain name with a keyword or keyword phrase that isn't searched for much, you're not going to get much for it. But if you've got a name like income.com, which John Reese just bought for $1 million, well, then you're going to make a pretty penny off of the sale.

If you're planning on buying or selling a premium domain name, do your research. Find out what it's really going to be worth to you if you're buying it and then find out what you can realistically get for it if you're selling it. Both things will depend on lots of keyword and market research.

Premium domain names don't always sell at a premium.

To YOUR Success